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With the rise of online shopping, it's easier than ever to find great deals and unique products from the comfort of your own home. However, with so many new online retailers popping up, it can be difficult to know which ones to trust. How can you tell the real from the fake? In this blog post, we'll explore some key strategies to help you navigate the world of online shopping and ensure that you're making safe and secure purchases. 1. Do Your Research Before making a purchase from a new online retailer, take the time to do some research. Look for reviews and ratings from other customers to get a sense of their experiences. Check if the retailer has a physical address and a phone number listed on their website. A legitimate business will provide these details to establish trust with their customers. 2. Look for Secure Payment Options When it comes to online shopping, security is paramount. Look for online retailers that offer secure payment options, such as PayPal or credit card payments with encryption. These payment methods provide an extra layer of protection for your personal and financial information. 3. Check for Trust Seals and Certifications Trust seals and certifications are badges that online retailers can display on their website to show that they meet certain security and privacy standards. Look for seals such as "Verified Secure" or "SSL Certified" to ensure that the retailer takes your privacy and security seriously. 4. Read the Return Policy A reputable online retailer will have a clear and fair return policy. Take the time to read through it before making a purchase. Look for information on how to return an item, any restocking fees, and the timeframe for returns. A transparent return policy is a good indicator of a trustworthy retailer. 5. Trust Your Instincts When it comes to online shopping, trust your instincts. If a deal seems too good to be true, it probably is. Be wary of retailers that have poor website design, spelling errors, or lack of contact information. These are red flags that the retailer may not be legitimate. Keep in mind that new retailers may not have reviews for you to refer to. Absent reviews, check if there are any complaints. If possible, check if the business is registered by doing a search for them. For example, Axiest is owned and operated by Soulaani Apparel LLC as shown on our website.  Soulaani is registered with the state of Wisconsin. Though not absolute security, this may provide some measure of trust absent consumer reviews. By following these strategies, you can feel confident in your online shopping experiences and trust new online retailers. Remember, it's always better to be cautious and do your due diligence before making a purchase. Happy shopping!  Anthony- Founder & Owner | Axiest  

When it comes to fashion, it often feels like the industry is solely focused on models and celebrities. The runways and advertisements are filled with tall, slim figures, leaving many people feeling excluded and unrepresented. But here's the good news: clothing is for everyone, not just models! Why is it important to have clothing for everyone? First and foremost, fashion is a form of self-expression. It allows individuals to showcase their unique style and personality. When people feel limited in their clothing choices, it can hinder their ability to fully express themselves. By offering clothing options for everyone, we create a more inclusive and diverse fashion landscape. Furthermore, body diversity is a reality that should be celebrated. We all come in different shapes, sizes, and proportions, and that's what makes us beautiful. By embracing clothing for everyone, we promote body positivity and challenge the unrealistic beauty standards perpetuated by the fashion industry. How can the fashion industry be more inclusive? It's time for the fashion industry to step up and embrace inclusivity. Here are a few ways they can make a positive change: 1. Size-inclusive options: Offering a wide range of sizes is crucial. People of all sizes deserve to have access to fashionable and well-fitting clothing. 2. Representation: It's time to see more diversity in advertisements, runways, and campaigns. By featuring models of different ages, ethnicities, body types, and abilities, the fashion industry can better reflect the real world. 3. Gender-neutral fashion: Breaking free from traditional gender norms, gender-neutral fashion allows individuals to express themselves authentically. It's about creating clothing that is not limited by societal expectations. Conclusion Clothing is a powerful tool for self-expression, and it should be accessible to everyone. By embracing diversity and inclusivity, the fashion industry can create a more welcoming and representative space. Let's celebrate our differences and make fashion a truly inclusive experience for all!          Anthony- Founder & Owner | Axiest